Pavel SamsonovinUX CollectiveA good design is a good essayDeveloping a persuasive argument is at the core of how UX creates value. When we shirk that responsibility, we set ourselves up to fail.Oct 317Oct 317
Pavel SamsonovinUX CollectiveStop inventing product problems; start solving customer problemsLow-performing teams choose problems based on what they’d like to solve rather than what their customers need.Aug 2288Aug 2288
Pavel SamsonovinUX CollectiveTech’s stock crash and the Forgetting TrickTech leaders often make claims that their track record doesn’t support — but audiences still fall for it every time. Product managers…Aug 106Aug 106
Pavel SamsonovinUX CollectiveNike’s $25B blunder shows us the limits of “data-driven”The illusion of data as “objective” conceals that it rarely shows you the whole picture. Making decisions based on the easiest data to…Aug 22109Aug 22109
Pavel SamsonovinUX CollectiveHow PMs can turn process from a time-waster into their greatest superpowerDesign has no value for a team driven by outputs. But neither does Product. To make the jump to delivering outcomes, Product needs Design.Jul 294Jul 294
Pavel SamsonovinUX Collective“What have we already tried?” is the most powerful product question you can askTo find product pitfalls without creating waste, use UX research to understand what your org has already tried and how those efforts…Jun 205Jun 205
Pavel SamsonovinUX CollectiveLow fidelity design is higher up the value chainDesigners going all-in on user-facing high fidelity visuals are abandoning their most powerful tool for influencing strategyMay 214May 214
Pavel SamsonovinUX CollectiveDon’t make “data-driven product decisions”—build a data-driven semantic environmentWithout UX, “data-driven” organizations can only use that data to confirm their biases, not to understand where to change course.Apr 118Apr 118
Pavel SamsonovinUX CollectiveProduct tools have created a leadership crisis. Only tools from the outside can solve it.TTRPGs show us that success doesn’t come from mastering the tools— it comes from knowing what you want tools for in the first place.Mar 138Mar 138
Pavel SamsonovinUX CollectiveEmpathy for colleagues: why UX Design is a leadership skillDesigners can build new ways of working by turning user-centered design methods inwards — if we can give up our Superman mythFeb 244Feb 244